Google 
AdWords 
Google Ads is an online advertising platform developed by Google. It allows businesses and individuals to create ads that appear on Google's search results pages, YouTube, and other sites within Google's Display Network.
Google Ads Manage
Google Ads Keyword Planner
Purpose: Discover new keywords, get search volume data, and see competition levels.
Google Ads Performance Planner
Purpose: Forecasts campaign performance based on changes to budgets, bids, and other factors.
Google Ads
Editor
Purpose: Allows offline management and bulk editing of campaigns.
Google Analytics Integration
Purpose: Provides detailed insights into user behavior post-click.
Google Tag
Manager
Purpose: Manages and deploys marketing tags and tracking codes.
Google Search Console
Purpose: Offers data on how your site performs in search results and provides search queries and click-through rates.
Here's a quick rundown of how it works:
Google Ads is an online advertising platform developed by Google. It allows businesses and individuals to create ads that appear on Google's search results pages, YouTube, and other sites within Google's Display Network.
Ad Creation
Users create ads and choose where they want them to appear. Ads can be text-based, display banners, video ads, etc.
Targeting
Advertisers select specific keywords, demographics, locations, and interests to target their ads to relevant audiences
Bidding
Google Ads operates on a bidding system where advertisers bid on keywords or placements.
Ad Auction
When someone searches for a keyword or visits a site where your ad might appear, Google runs an auction to determine which ads are shown and in what order.
Performance Tracking
Advertisers can monitor the performance of their ads through Google Ads’ analytics tools, which provide data on impressions, clicks, conversions, and more.
LOCAL STORE VISITS AND PROMOTIONS
Google Ads operates on a bidding system where advertisers bid on keywords or placements.
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